Career coaching along your own path.

About Us

Roger Clowater, MSc

Roger Clowater graduated from Seneca College’s Corporate Communication Management Program in 1999 with high honors and was the recipient of the Canadian Public Relations Society’s Doris Whiteside Award for Professionalism. Roger operated Roger Clowater Public Relations since 2000. His clients concentrated in the tourism, sports, food industry and political sectors.

In 2010 Roger completed a Masters of Science in Public Relations at the University of Stirling, Scotland. His dissertation was on the use of performance appraisals in the public relations industry.  He understands the competencies needed for a practitioner at the entry-level and those required for a seasoned practitioner.

Roger is a professor in the CCM program at Seneca College.

Roger is responsible for the day to day operations and is a managing partner

Jeff Roach, APR

Jeff Roach owns and operates Jeff Roach & Associates Inc., a Toronto-based corporate communications and investor relations consultancy. Prior to forming his company in 1993 he had a successful 28-year career with some of Canada's leading corporations including Senior Vice-President, Corporate Communications & Public Affairs, CIBC, (1985-92); Assistant Vice-President, Corporate Communications, Northern Telecom Limited, (1982-85); and Director, Corporate Communications, Bell-Northern Research, (1979-82).

Jeff has been the coordinator of Seneca College’s post-graduate Corporate Communications Program since 2006.

Jeff is a managing partner and provides the strategic direction for PRofessional Temporary Staffing.


16 Autumn Way, Aurora, ON L4G 4P1

H: 905-726-1899 C: 905-751-7960






Providing the vision, leadership and manage the implementation of the strategic plan for the internal and external communications functions within the enterprise. To oversee the development of a comprehensive communication and public affairs program to achieve and enhance the organizations identity, image and reputation. Ensuring the communications strategies constantly improve through benchmarking and evaluative measurements.


Highly motivated, entrepreneurial leader with a passion to succeed, 20+ years experience in untraditional roles, understands the importance of meeting strategic objectives as a senior member of a team. Resourceful in seeking out and seizing opportunities, going beyond the call of duty, passionately finding ways to surmount barriers to meet objectives. An action oriented doer, achieving results with a bias for action. Generates new and creative approaches to problems, a visionary and implementer. Exhibits persuasiveness in change efforts, selling a vision, charismatic although soft sell and quiet credibility when needed. Achieves favourable outcomes in win/win negotiations and demonstrates effectiveness in salvaging tense negotiations with stakeholders.

Resourceful    ·         Passionate    ·         Integrity    ·         Tenacious    ·         Adaptable
·         Ambitious    ·         Creative    ·         Persuader    ·         Promoter    ·         Negotiator

Delivering Leadership Strategies Through Reaching Strategic Objectives



ROGER CLOWATER PUBLIC RELATIONS, Toronto, ON                                          2000 to present

Consultant & Educator.

  • Developed the curriculum for the Foundations of Corporate Communication and Public Relations course for Centennial College and their Bachelor of Public Relations degree program for 2012.
  • Taught Public Relations Research and Writing for Public Relations II in the Corporate Communication Management Post-Graduate Program at Seneca College.
  • Conducted a ten-month long political campaign incorporating all aspects of social and traditional media.
  • Practices outreach through social media channels for business, personal and for clients with the intent to enhance ROI. 
  • Operated an independent consultancy to private businesses, associations and organizations through personal sales and cold calling.
  • Developed and launched a gourmet candy company and continue to provide the strategic direction and counsel. Developed and implemented the marketing, public relations and sales strategies as a result received the Canadian Specialty Food Association Award for Best Confectionery Product.
  • Organized and executed numerous events focused around building brand awareness such as packaging, managing the brand image, developed promotional materials (flyers, brochures, videos, tradeshow booths and stationary), promotion through exhibits at trade and consumer shows for clients.
  • Helped clients to achieve national status, brand awareness with profiles in newspapers, magazines, radio and television and offer crisis and reputation management.


MSc. (Public Relations) University of Stirling, Stirling, Scotland, UK

Certificate (Post Graduate Corp Com Mgmt High Honours) Seneca College, Toronto, ON

Certificate (Police Technology) Atlantic Police Academy, Charlottetown, PE

Effective Facilitation – Peak Experiences, Mactaquac, NB

Dealing With the Media in Times of Crisis – Saint John Police, Saint John, NB

Media Communications – Saint John Police, Saint John, NB

Adventure Leadership Trainer – Queen’s University, Sackville, NB

Verbal Judo Trainer – University of North Florida, Jacksonville, FL

Multicultural Education Trainer – Canadian Police College, Ottawa, ON

Strategic & Operational Planning Facilitator – Atlantic Police Academy, Summerside, PE

Effective Speaking and Human Relations Dale Carnegie Institute, Saint John, NB





Member: Chamber of Commerce, Aurora, ON

Member: Canadian Public Relations Society, Toronto, ON

Member: International Association of Business Communicators, Toronto, ON

Member: Public Relations Society of America, New York



Public Relations / Corporate Communication: Designing / Planning / Research / Analysis / Writing / Public Speaking / Media Relations / Presentations / Event Management - Coordination / Social Media

Website Development: Design / Copy Writing

OS / Software: Windows 9x, 2000, XP / Microsoft Office (Word, Excel, PowerPoint, Outlook)

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To become a member of The Canadian Public Relations Society follow this link to obtain an application form.

To join the International Association of Business Communicators

To become a member of The Public Relations Society of America please follow this link for an application form.

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